Design Leadership · DesignOps · Enterprise Strategy
I help organisations stop treating design as a service and start treating it as a strategy.
International UX & Design leader with 18+ years building design capabilities in enterprise and regulated environments — not just delivering design, but making organisations able to do great design at scale.
years in ux&design
markets lead across nn group
designers across the Center of expertise
What I do
Three areas where I create the most value
Design Governance & DesignOpsBuilding the infrastructure that makes good design repeatable and scalable — design systems, standards, accessibility frameworks, and cross-market governance models that work without constant central oversight.
Team & Capability BuildingEstablishing design functions from 0 to 1: hiring strategy, team structures, department strategy, role definitions, maturity roadmaps, and coaching senior designers into leaders. With hands-on craft available when it matters.
Design as Business StrategyPartnering with C-level and board stakeholders to position design as a strategic investment. Translating design value into business language — not just delivering beautiful work, but securing the resources to sustain it.
Work that demonstrates the approach
Scaling UX Governance Across 9 Markets at NN Group
Created and now leads the international UX & Design Centre of Expertise for NN Group — covering 34 designers across Greece, Poland, Spain, Czechia, Slovakia, Hungary, Romania, Japan, and Belgium. Established shared design standards, accessibility frameworks, and cross-market governance that reduced design-to-development handoff time. Embedded as a strategic stream within the enterprise Future Ready transformation program.
Building Customer Experience in Self-service Platform
As UX&UI Lead, I owned the end-to-end experience of My NN — self-service platform for managing insurance and investment products in Poland. I built the information architecture, led user research, and designed customer journeys and UI across multiple touchpoints. I introduced a unified design system adopted across 8 platforms — self-service, call centre, and agent tools — contributing to consistently high NPS scores and a measurable shift of customers toward self-service channels.
Thinking
On design, business, and the gap between them
A podcast exploring the intersection of UX, design strategy, and business. 20+ episodes on why design needs to be understood in business terms — not just delivered, but defended, measured, and strategically positioned.
— Aga Szóstek — author of Umami Strategy
— Marcin Racino — founder of Webankieta
— Bartek Goldyn —Biznes i Emocje
AI, UX, and the Chat Illusion — Time to Define AUX
An exploration of how AI is reshaping the discipline of UX design, and why the field urgently needs new frameworks to avoid repeating the mistakes of past platform shifts.
Also recognised with a Bronze Lion at Cannes and multiple Agency of the Year awards during design leadership at DDB, working with global brands including McDonald's, Unilever, L'Oréal, and Porsche.
I've spent 18+ years in design — across agency, startup, and enterprise — and what I find most interesting is the organisational challenge: why some companies consistently produce great digital experiences and others don't, despite having talented people.
The answer is almost never about individual designers. It's aboutsystems, governance, and whether design has a seat at the table where product and business decisions are actually made.
That's the work I do. I'm based in Warsaw and currently leading International UX & Design Centre of Expertise at NN Group level — and I'm open to conversations about VP and C-level design leadership roles where this kind of organisational impact is the goal.